Headlines Rule

The headlines you write for each of your marketing articles determine whether it gets read or bypassed.

I’ve read many books on copy writing and the consensus is that the headline amounts to about 80% of your sales message.

Headlines are the attention grabber that stop the browser and turns them into a reader. A well crafted headline ALWAYS creates some kind of emotional response in the reader.

This emotion might be:

  • Love
  • Hate
  • Fear
  • Anger
  • Greed
  • Curiosity
  • And more

You can use your words to create one or more emotion within the headline. I’ve found curiosity and how to headlines work well for me.

The keyword phrase you are focusing on should be in the first 3 or 4 words in your headline.

Keep your headline short. You only have 5-8 seconds to grab the attention of the reader so long headlines aren’t as effective.

Some search engines only recognize the first 60 characters of your headline and that includes the spaces. Article directories like ArticlesBin might allow 75 to 100 characters with spaces but why use that many when search engines don’t like them that long? Some of these directories also use your headline as the URL so the length becomes an issue AND special characters in your headline like !@#$%^&*() and punctuation may make your article useless in RSS feeds.

By putting your keyword phrase near the front of your headline, you are telling the reader and the search engines the primary focus of your article. Having that also become part of the URL gives you a bonus when your marketing article gets indexed.

My next article on how to write marketing articles will be more on headlines.

Written by Jerry McCoy - How To Write Marketing Articles