This article summarizes keyword research and gets you started on the path of writing marketing articles people will read.
I spent so much time talking about narrowing down the niche and finding the right keyword phrase because it is THAT important.
Choosing a keyword phrase in a niche small enough so search engines deliver traffic is a big part of article marketing to article directories.
Choosing a keyword phrase that fits in with solving a problem your reader has is vital.
Choosing a keyword phrase that fits the two criteria listed above AND is open enough that you can write numerous articles on is a challenge.
Example: Planters Warts is a good niche phrase but there are only so many articles that can be written on that phrase before it dies as a viable subject. Genetal Warts is another good phrase as I mentioned in my last article and something new is ALWAYS being written on this topic since there is no known cure and a LOT of people are infected.
Using the keyword phrase you’ve chosen well takes training, practice and testing. My next lesson will focus on nothing but the headline since that often becomes the URL in the article directories like ArticlesBin.
The headline MUST capture your reader’s attention in 8 seconds or less when your reader is browsing the search engine results or the article directory so your keyword research has been extremely important in telling you what your reader is seeking.Written by Jerry McCoy - How To Write Marketing Articles