Creating an Interest

This article discusses the next step which is creating an interest or desire to continue reading your article.

We have discussed keyword research which helps you choose a phrase to focus your article on so that it doesn’t get lost in a crowd of thousands if not millions of pages on the same topic.

Your headline is the attention grabber that stops the person long enough for them to read your first paragraph. The headline is an ad for your article and the first paragraph should summarize what the article will cover and how the reader will benefit.

Some search engines and social sites may use the first 160 characters of your first paragraph as your description. For this reason, I recommend keeping the first paragraph to no more than 160 characters including spaces.

Note: The first paragraph of this article is 110 characters including spaces.

If you’ve noticed, some of my articles have certain phrases in bold in the first paragraph, they are also in the title and in the URL. Those are ways to tell the reader and the search engines the phrase I am targeting. I strongly suggest you adopt this tactic and then follow up by having a keyword density that doesn’t exceed 5% in your article but we’ll discuss that in another lesson.

Your task for today is to visit ArticlesBin and look at some of the articles in that article directory to see how many articles fail to build your interest in the first paragraph. You might also consider looking at articles you’ve written to see if you can revise them to flow from the headline into the first paragraph which starts creating an interest in your reader to continue reading your marketing article.

Written by Jerry McCoy - How To Write Marketing Articles

Marketing Articles and Getting Them Read


The first step in getting your marketing articles read is to target the right keyword phrase. This article discusses the keyword research which helps you get readers from the search engines.

Targeting is extremely important if you expect ANY traffic to the marketing articles you’ve placed in article directories like ArticlesBin. To illustrate my point, I’ll use the niche Remedies as the primary niche. Google has about 38.9 million pages indexed that contain that keyword so getting your article on the first two pages of results will be VERY difficult if it is even possible or worth the effort.

Knowing this, you need to start narrowing your focus and the process might look something like this:

Remedies 38,900,000
Natural remedies 5,030,000
Natural remedies for acne 63,800

As you can see, every step down narrowed the audience and the competition. By researching synonyms for acne, you might be able to find a keyword phrase that has even fewer competing phrases.

Every marketing article writer has their own target size and my personal preference is phrases that have fewer than 30,000 competing pages and a daily search volume that exceeds 100. this targeting strategy and my promotional efforts usually gets mention of my article on the first 2 pages of Google results in 5-7 days on average with some instances happening within a few hours.

Other marketing article authors like to target micro niches which are keyword phrases that have no or fewer than 5 competing pages with 5-10 searches per day. This can be VERY profitable if the product or service being marketed is a high ticket item.

There is a method of article marketing that’s being used by a lot of people to make money each and every day. The amounts vary from a few dollars a day to hundreds of dollars a day. I invite you to visit ArticlesBin where you can join their mailing list and receive an ebook entitled “The Secrets of Bum Marketing” This book will show you how article marketing that is very targeted can generate a nice second income or even a replacement income.

I don’t use every tactic used by Bum marketers but I strongly recommend you grab this free book and study it to learn how you can use some of their methods to improve your article marketing methods. Your marketing articles are useless unless they get read and Bum marketers know how to grab eyeballs through proper targeting.

Written by Jerry McCoy - How To Write Marketing Articles