Marketing articles are written to presell your customer by creating trust and the resource box is where you place your call to action.
In case you haven’t noticed in my previous posts, I’ve been teaching you to write using A.I.D.A.
A = Attention
I = Interest
D = Desire
A = Action
ALL good sales copy incorporates these four elements and, in my opinion, the BEST sales copy does them without actually trying to sell.
If you have to try to sell, you haven’t done a very good job of creating a burning desire in your prospect for your product, service or more information.
Your marketing article gives them a taste of the benefits and your resource box should be used to show them where they can get more information.
Let’s say you’ve written an article on ‘genital herpes’.
Sample Resource box 1:
John Smith has a degree in health care administration and you can find more about him and additional articles at http://www.genital-herpes.com
Sample Resource box 2:
If you enjoyed this article, you might also enjoy Living Life as if You Were Genital Herpes Free and additional articles on Natural Herpes Remedies.
In sample 1, the reader is given a brief bio of the author and told where they can find more information but there is no clear call to action or incentive to click the link and visit the website.
Sample 2 gives the reader the opportunity to visit another page that has an article on the SAME subject they were just reading. This is important because you already know they are interested in the subject AND your article just provided at least one benefit on that subject so there is a certain level of trust.
IF the second article is good and well written, you’ll be sliding your highly targeted visitor towards clicking on a product offer or subscribing to your newsletter at the end of that article.
The second hyperlink in sample 2 is a link to the home page of your website using keyword anchor text YOU choose. This means this one resource box is giving you two keyword rich links to your website from one article.
Write quality marketing articles and good resource boxes with links to an interior page AND your home page and you’ll be building the number of quality inbound links to your site EVERY time an article directory like ArticlesBin approves one of your articles.
Written by Jerry McCoy - How To Write Marketing Articles