Marketing Articles: The Article Body

The article body is where you start building on the interest you created with your first paragraph. The goal now is to create desire.

Many article directories like ArticlesBin require your articles be anywhere from 250 to 1,500 words. This gives you a lot of leeway to:

• Your headline is your attention grabber.

• Build interest with your first paragraph and briefly outline the benefits gained by reading more.

• Create a desire in the main part of the article body.

• Summarize the benefits you’ve covered in the article to remind the reader of the value they received by reading and

• Gently slide in a call to action in your resource box.

I’ve found the sweet spot for articles in this fast paced world to be articles that are 350-650 words.

Your article body should be focused as completely as possible on the reader and the problem they are trying to solve.

If you insert ANYTHING about you in this article, it immediately raises the defensive shields in your prospect’s mind.

Give them usable information AND a way they can put that information to immediate use when possible. Nothing will sell them on you looking out for their benefit better than something that can be used immediately.

The TRICK is to give them enough to satisfy their immediate hunger by giving them a sampling then slide into the resource box that you have even more valuable information IF they take the simple action you ask of them.

Notice the structure of this post and I’ll discuss WHY it was written this way next time. May all of your marketing articles be successful.

Written by Jerry McCoy - How To Write Marketing Articles