Keyword Research and Misspellings

This article will discuss why it is so important to pay attention to words that are commonly misspelled during a search. A comment was left after my last article that I didn’t mention Squidoo or Propeller as Web 2.0 sites. I apologize for not saying that the sites I listed were just a few of the many Web 2.0 style sites that are available and perform well in the search engines.

I will be covering a use for Propeller in another article and I saved the mention of misspelled keywords to this article because they are that important to you as you do your keyword research.

If you use a free keyword research tool such as Wordtracker’s at http://freekeywords.wordtracker.com and type in the top level keyword, you will see the top 100 phrases for that term. This includes the misspelled words.

For example: Herpes is a top level keyword. If you research this term, you’ll see some of the 100 phrases include:

Genital herpes - the correct spelling - 1,760,000 indexed pages
Genetal herpes - 19,500 indexed pages
Gentile herpes - 9,850 indexed pages
Gential herpes - 41,200 indexed pages

As you can see, the actual spelling has a huge number of competing pages but the misspellings may provide opportunities if the search volume for the phrase is high enough.

Note: The ArticlesBin Article Directory accepts misspelled keyword phrases but some of the other article directories feel that is keyword manipulation.

Since searchers frequently have typos and misspellings, you will often see domain names with the keyword misspelled and both the correct and misspelling in marketing articles and keyword phrases.

A good business person gives the consumer what they are looking for even when that sometimes means using misspelled keywords in their marketing articles.