Benefits and Building Desire

Stacking multiple benefits within a single marketing article makes it easier to build desire BUT you want to focus on only one keyword phrase. This may mean using some benefits in other articles and you may need to use a story to create the desire.

If your keyword phrase is a top tier phrase like weight loss, you can easily come up with a list of benefits that will build desire within the reader.

• Looking good
• Feeling good
• Buying clothes that look and feel good.
• Being healthier.
• More attractive to your mate or prospective mates.

The above list is just a few of the benefits of weight loss that could be used to build desire in a prospect to help guide them toward the action you’ll ask them to take in the resource box.

Your goal in the article is to grab their attention with the headline. Get them interested in reading the article with the first paragraph, build their interest in the article body then present a call to action in the resource box.

If your keyword phrase doesn’t have multiple benefits like weight loss does, using a story that the reader can visualize themselves in works wonders as a presale. The story must fit the targeted keyword phrase and benefit you are targeting so your reader can easily draw the correct conclusion while visualizing.

The better you paint a word picture that the reader can see themselves in with their problem solved, the higher your clicks will be in a well written resource box.

A well written marketing article can drive traffic to your website for months if not years. The trick is to sell without selling.