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Headlines Rule Part 2

Headlines Rule Part 2

Think of your headline as an ad for your article. It MUST display a MAJOR benefit to your reader to stop them in less than 8 seconds.

As I mentioned in my last article, search engines don’t like headlines over 60 characters with spaces and search engine spiders and some RSS feeds have trouble with punctuation and special characters in the title so avoid them. Learn to use words to quickly paint a picture of the benefit you are highlighting.

The best way to learn how to do this is by copying headlines that grab your attention and paste them into a swipe file that you can study and emulate. Do NOT copy them directly but read them multiple times to see WHY they got your attention. You can bet that any headline that stopped you also stopped others.

Some of the words used in VERY successful headlines are:

you
your
how
new
who
money
now
people
want
why

Can you see how the majority of these words put the focus squarely on the prospect and their desires? When you use you and your in the headline, the prospect knows you are thinking of them and their needs, desires and wants.

You will quickly turn off your prospects using the words I and my unless it is within a personal testimonial for the product or service. IF you feel they are necessary to the article, get the focus back on the reader as fast as you can.

Some of the most powerful phrases that have been used in headlines are:

Grab Your Free Report
Free Trial on
Free Sample
Risk Free
How To
New
Amazing
At Last
Finally
Award Winning
10 Tips
And more

Any time you can associate one or more of the above with your chosen keyword phrase and match the body of your article to it, you WILL get your reader’s attention.

I recommend you visit ArticlesBin or other article directories and check out the most popular articles to see if you can spot headlines that grab your attention.

A successful headline requires practice, testing and experience.

Written by Jerry McCoy - How To Write Marketing Articles
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